active investments
Georg Parlasca Keksfabrik is a traditional family business based in Burgdorf near Hanover. The origins of the company, which is now run by the 4th generation of Anna-Luise, Annett and Georg Parlasca, date back to 1897.
Over the years, Parlasca has been able to position itself as a leading private label manufacturer of special baked goods and bars, focusing primarily on the baby food and organic categories as well as on innovative special recipes (including vegan, low-carb, low-sugar and high-protein). The company sees itself as an innovative service provider that develops and implements customized solutions together with its customers.The Parlasca family had been planning the future of the traditional company for some time. The goal was to find a strong partner who would support the company in its successful further development. At the same time, independence and the preservation of the special Parlasca corporate culture were to be ensured.