The Panarium (Latin for bread basket) Group currently consists of four leading regional bakery chains with over 200 branches, making it one of the ten largest companies in Germany.
The stores are located in both urban and rural single locations as well as in the checkout area of supermarkets. The assortment ranges from bread and pastries to snacks and beverages.
Panarium’s strategy is to invest in successful, regional quality bakers who have a strong brand, high product quality, a modern organization, long-term growth potential, and sustainable above-average profitability.
The bakery market demonstrates high stability across all phases of the economic cycle and has experienced solid growth for many years. Baked goods are a cultural asset and the German bakery trade is unique worldwide with its diversity and quality. Current consumer trends such as freshness, regionality and convenience are already core components of the bakery range. At the same time, the market remains highly fragmented and is subject to a long-term consolidation trend (due, among other things, to a lack of company succession). Professionally managed, regional bakery chains benefit in this environment and grow sustainably.
“The companies in the group remain operationally independent and keep their special identity. At the same time, the group members bundle their experience and expertise and support each other to successfully master current and future challenges (including the shortage of skilled workers and rising energy and raw material costs) together.” – Christoph Blanke, Partner at AUCTUS
The open exchange among each other (e.g. in purchasing, in product range development or in the training of specialists) as well as the targeted cooperation in specific areas (e.g. in digitalization) are in the focus.